Good Books
D&AD YELLOW PENCIL
- Client
- Good Books
- Role
- Creative Direction, Design, Animation
- Category
- Brand Film
Hunter S. Thompson goes off the deep end on how he'd use Kafka's crowning achievement.
Hunter S. Thompson falls into Kafka's Metamorphosis, a trip drawn in ink and flat colour. It won Yellow and Graphite Pencils at D&AD, and Gold at the Clios and the London International Awards.
Hand drawing carries most of it. Where the camera had to move through a shape, we built it in 3D and finished it to match the ink, like the pages that turn into rose petals and fighting piranhas.
